Privacy Policy

Last updated: April 10, 2026

Swimsational Swim School ("Swimsational," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website swimsationalswimschool.com (the "Site") and use our services.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site.

Information We Collect

Information You Provide to Us

We collect information you voluntarily provide when you:

  • Fill out a contact form (name, email address, phone number, message content)
  • Submit a birthday party booking request (parent name, email, phone, child's name, age, gender, and party preferences)
  • Submit a swim team interest form (parent and swimmer names, contact information, swimming experience)
  • Register for lessons or programs through our enrollment platform (name, email, phone, children's names, ages, and relevant health information)
  • Contact us by email or phone

Information Collected Automatically

When you visit our Site, certain information may be collected automatically, including:

  • Browser type and version
  • Pages visited and time spent on each page
  • Referring website or source
  • General geographic location (country/region level)
  • Device type and screen resolution

We use Cloudflare Web Analytics for website analytics. Cloudflare Web Analytics is a privacy-first analytics service that does not use cookies, does not track individual users, and does not collect personal information. It provides aggregated, anonymized data about site traffic and performance.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and contact form submissions
  • Process enrollment and registration requests
  • Process birthday party booking requests
  • Communicate with you about lessons, schedules, events, and promotions
  • Improve our website and services
  • Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Third-Party Services

We use the following third-party services in connection with our Site and business:

  • JackRabbit Class: Our enrollment and class management platform. When you register for lessons or access the Parent Portal, you are interacting with JackRabbit Class, which has its own privacy policy governing how it handles your information. We encourage you to review their privacy policy at jackrabbitclass.com.
  • Cloudflare: Our website is hosted on Cloudflare Pages and uses Cloudflare's content delivery network, security services, and Web Analytics. Cloudflare Web Analytics does not use cookies or track individual users. Learn more at Cloudflare's Privacy Policy.
  • Cloudflare Turnstile: We use Cloudflare Turnstile on our forms to protect against spam and abuse. Turnstile may collect limited technical data to verify that form submissions are from real visitors.
  • Google Ads: We use Google Ads for advertising purposes. Google Ads may use cookies and similar technologies to serve relevant advertisements and measure ad performance. You can manage your Google ad preferences at Google Ad Settings.

Children's Privacy

As a swim school, we serve children of all ages, including those under 13. We take children's privacy seriously and comply with the Children's Online Privacy Protection Act (COPPA).

We collect children's names, ages, and swimming ability information solely for the purpose of swim class enrollment, level placement, and instruction. This information is provided by a parent or guardian and is used only for educational and safety purposes related to our swim programs.

We do not collect personal information directly from children through our website. All information about minor swimmers is provided by their parent or legal guardian.

Parents and guardians may review, update, or request deletion of their child's information at any time by contacting us using the information provided below.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. Our website is served over HTTPS with modern encryption, and form submissions are protected by Cloudflare Turnstile.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Cookies

Our primary analytics service (Cloudflare Web Analytics) does not use cookies. However, the following services on our Site may use cookies or similar tracking technologies:

  • Google Ads: May place cookies on your device to serve targeted advertisements and measure ad conversions. These cookies are governed by Google's privacy policy.
  • Cloudflare Turnstile: May use minimal technical data stored in your browser to distinguish human visitors from automated traffic.

You can control cookie preferences through your browser settings. Disabling cookies may affect certain functionality on our Site or on third-party platforms we link to.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the information below. We will respond to your request within a reasonable timeframe.

Links to Other Websites

Our Site may contain links to third-party websites, including JackRabbit Class for registration and social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: